The music world is abuzz with the news that Innocent Idibia, widely known as 2Baba, and his manager, Efe Omorogbe, have decided to part ways after an unbelievable 20-year journey together.
Efe Omorogbe of Delta State is the CEO of Now Muzik, a talent management agency.
Now, Muzik announced the breakup of their relationship in a joint Instagram statement on Wednesday, stating that they had mutually agreed to stop it immediately.
Omorogbe wrote on Instagram, “I am grateful to 2baba for the trust and for the friendship. I am proud of the brands we built together, the music we made; the fans we entertained.
“2Baba is one of the greatest Nigerian musicians of all time and it really is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades.
“My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2Baba,” Omorogbe stated.
“We are grateful for the opportunity to achieve major milestones working with 2Baba over the last two decades. These achievements have defined an era and validated our collective contributions to the growth of the entertainment industry in Africa. For this, we are extremely proud,” he added.
2baba, on the other hand, thanked Omorogbe and the Now Muzik crew for their contributions to his career while acknowledging that all good things come to an end.
He said, “I know it’s a cliché, but everything good must come to an end. Efe and his colleagues at Now Muzik have made important contributions to my professional career.
“Everything I’ve been able to achieve is a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them.”
Remarkably, 2baba left The Plantashun Boiz in 2004 and joined the administration of Now Muzik.
After the announcement, Hypertek Digital, 2baba’s new management business, will represent him.
