Amstel has terminated their sponsorship deal with ‘Podcast & Chill with MacG’ show. This has come after they made some homophobic comments on the show concerning transwomen.
It was only a joke, but some jokes can cost you fortunes.
In the recent episode of “Podcast and Chill with MacG”, Mukwevho and co-host Sol Phenduka were discussing the latest cheating scandal involving actor Vuyo Dabula.
During the conversation, Phenduka is heard saying: “Shame man that (that) had to happen to Vuyo. An amazing guy. I saw him last week at Auckland Park. Yeah, he likes riding beautiful transis.”
Their comments came with a major backlash from the LGBTQ+ community.
As if that isn’t enough, Amstel Lager has also come out with an official statement saying they will not work with Podcast & Chill with MacG’ any longer.
That is a deal worth millions of Rand going down the drain.
“The Amstel brand, locally and globally, is centred around friendship and inclusion of all people, regardless of gender, race or sexual orientation, without discrimination, and we distance ourselves from any transphobic and homophobic views. We have officially parted ways with ’Podcast and Chill with MacG’ and will no longer be a partner as of 1 December 2021,” added the statement.
“As a responsible business that fully respects the rights of everyone, we have decided to terminate the relationship with MacG, with immediate effect. We distance ourselves from the harmful commentary against the LGBTQI community and humanity at large,” read the Old Mutual statement.
Studio 88 group marketing manager Loren Lennox said they had initially offered MacG and his team a four-episode sponsorship deal after the podcasters approached them looking for new sponsors.
“The Studio 88 Group stands firmly against the harmful and offensive comments and statements made by MacG during one of his recent Podcast and Chill with MacG episodes, as same goes against our core values and beliefs as a company group in South Africa. In light of the above, the Studio 88 Group wishes to distance ourselves completely from the aforementioned statements, podcast, and its host/(s). We have, therefore, decided to terminate, with immediate effect, any business/sponsorship relationship we may have with MacG,” read the statement.