BNXN replies as Ruger shades other musicians for their marketing strategy

Most of us are familiar with Nigerian Dancehall artist, Ruger. The young musician took the opportunity of the late morning of yesterday, Wednesday, as he felt it is a good time to get some things off his chest.

He took to his Twitter account and tweeted about an artist whose song is not good enough to inspire organic consumption but resorts to paying influencers and speeding it up on TikTok to force it down consumers’ throats.

“I am something. For years now, I have forced my songs down people’s throats whether e sweet abi e no sweet either by too much ads or by paying every influencer to make noise about a song they don’t even like. Or by speeding my song on TIKTOK. WHAT AM I?” he tweeted.

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Check out his tweet below:

While the tweet wasn’t directed at any artist, in particular, it would appear it was an insult to the entire industry as the strategy in question is employed by many artists.

BNXN formerly known as Bujuwho is also an Afrobeats artist, was the first to hit back at Ruger as he told Ruger not to bite the finger that fed. He further reminded him that his boss also employs the same strategy. BNXN also revealed that there existed streaming farms in Nigeria where artists pay to get automated streams.

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“Biting the fingers of the hand that fed your boss enough to feed you ?? Even when you and your boss use the same strategy?? After all those streaming-farm payments? There are streaming farms in Nigeria now. A room where your label bosses pay money to get your songs up by automation, no real fans, no real people, just a facade. Y’all make the people who really work for this bleed and your day is coming. Enikure”

Recall that the two young Artists have been at loggerheads after Ruger claimed BNXN didn’t have a solo hit and the statement sparked a war of words between the artists.


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