Women’s Day was a hive of activity around South Africa, with numerous organizations and corporations staging celebrations of Mzansi Queens.
One such occasion was the opening of RockerFella, the first women-only pop-up bar by Brutal Fruit Spritzer, in Soweto.
With the SheBeen pop-up bar, a place dedicated to women and for them to be free, the woman-centric company had the ideal idea for the ideal ladies’ night out.
The SheBeen, a spin on the phrase “shebeen,” featured all the characteristics of a female-centric venue: pink aesthetics, an attractive design, all the right touches, and a powder room equipped with everything a gal may need on a night out.
“The establishment of SheBeen was born out of our brand proposition of ‘You Belong’, which seeks to promote women’s joy, belonging and freedom, without any hesitation or interference,” said Candice van den Bosch, Acting Head of Brand at Brutal Fruit Spritzer.
“SheBeen exudes our brand values of making women feel special.”
However, the environment fell short of assuring that we actually felt like we belonged, in keeping with the Brutal Fruit theme of “you belong.”
The pleasant location did not have enough seating, therefore the event’s planners must not have expected the amount of women who would attend the launch.
Many people were left wishing for a simple seat, and one unkind organizer shooed some attendees out of the bar area and forced them to sit outdoors in the chilly Joburg weather.
Yes, the outdoor space served those who needed a smoke break and some fresh air after all the dancing inside, but it did not provide a comfortable environment.
It appears that the organizers wanted them to huddle over their ice bucks like they were at a real shebeen, but unfortunately, organizers with manners came up with remedies to the situation promptly and like true queens.
Fortunately, the seating mess was cleared up before DJ Zinhle and singer-songwriter Busiswa Gqulu started the party.