Nigeria

FDA Ban Action Ruinous To Entertainment Industry – Arnold Baidoo

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Arnold Asamoah Baidoo, an entertainment commentator, has criticized the Food and Drug Administration (FDA) for its decision to prohibit celebrities from advertising alcoholic beverages. Baidoo expressed dissatisfaction with the FDA, accusing the agency of making decisions without providing transparent justifications or data.

In an appearance on the United Showbiz show on November 18, Baidoo stated that the entertainment industry is being negatively impacted by the FDA’s ban, pointing out that a lot of celebrities make their living through endorsement deals with alcohol companies.

He speculated that the FDA’s decision could disrupt industry revenue streams by prohibiting beverage companies from sponsoring events and productions.

Although the FDA seeks to advance morality in society, Baidoo argued that its actions hurt the entertainment industry. He emphasized that the beverage industry stands to lose out on the opportunity to work with celebrities as brand ambassadors.

Arnold-Asamoah-Baidoo

“Most of these alcoholic beverage companies take on celebrities as brand ambassadors, and you and I know for a fact that one of the biggest revenue-generating points for these celebrities is endorsement deals”

“If you cut such an avenue, you are killing the entertainment industry. Beverage companies can’t sponsor events and productions. The FDA thinks it’s creating sanity in society, but it’s destroying the entertainment industry,”

The pundit cited international brands such as Heineken, which advertise their products without explicitly showing celebrities drinking alcohol, and questioned why a similar approach couldn’t be adopted in Ghana, emphasizing celebrities’ potential positive impact on promoting responsible drinking and educating children.

“If you look at the adverts by Heineken, they do the adverts without showing the celebrities actually drinking them. So why can’t we do the same?”

Source: Vimbuzz.com

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