Ghana Entertainment News

Ghanaian Musicians Must Begin To See The Need For Publicists – Adu Kumi [Video]

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In every field, there is a need for publicity. That is what makes the business or the product heard of. A broadcaster at Adom FM has called on musicians to make use of publicity. There is a need to advertise their crafts. He said that most artists come up with music that is not heard of.

In his words- “Some of the acts play big shows, and we don’t hear about them. How would I know? You need a publicist. You need visibility, and you have to have a publicist,”

“No, because they don’t want to pay. If I am not part of your management team, I will only see it when it’s out there. Burna Boy has 32 publicists on his payroll.

He started from somewhere, and he is paying for it, why won’t it work?” he said publicist goes a long way to help the brand and that is very true.



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