AXE is a brand of male grooming products owned by British company Unilever. It was introduced in 6th June 1983 and is marketed worldwide. AXE bulldozed it’s fragrance between deodorant and cologne, the product was first launched in France and shook up the male populace after immediate success with the iconic body spray.
It is one of Unilever’s most sold brand products but were forced to use the name Lynx in the United Kingdom, Ireland, Australia and New Zealand due to trademark issues. The AXE brand has been in existence for 38 years now. The brand has variant names for it’s product which includes Musk, Spice, Amber, Oriental and Marine. The best brand of AXE body spray is Musk deodorant Body spray as of January 2020. Unilever’s AXE brand is popular among men’s body spray and is targeted to men aged 18 to 24. AXE is one of Unilever’s most popular brands and is still in the world marketing for over 38 years. AXE made use the social media app (Twitter) to market its products globally.
