SA Entertainment News

‘It’s Dope To Be A Part Of It All’ — Cassper Nyovest Chats About Sprite Collabo

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The groundbreaking Sprite Limelight program, which was first introduced in 2022 and enjoyed great popularity, is making a comeback and bringing together a remarkable group of brave artists, including Cassper Nyovest.

Sprite Limelight honors the extensive musical heritage and history present in all major world cultures.

In order to launch the second season, the brand is teaming up with three-time Grammy Award-winning writer, producer, and lead singer of OneRepublic Ryan Tedder. The lineup also includes Mzansi superstar Cassper Nyovest, Feid (Mexico), Lexa (Brazil), and Lay Zhang (China).

The song Soul, which Cassper co-wrote with Grammy-winning Tedder and which embodies the Sprite Limelight philosophy of conquering obstacles in life, was released.

“I’m proud to be part of the Sprite Limelight programme 2023, representing African music, representing our sound, our culture, and expressing myself in this new way collaborating with the legend that is Ryan Tedder — always much love for him.

I know that feeling when the heat hits, the pressures of life feel like they are on, we all feel it. Music helps me tackle that, to keep cool, so I just really connected with the whole concept of the Sprite Limelight programme. It’s dope to be a part of it all,” said Cassper.

“Ryan Tedder took a single hook and challenged the artists to reimagine it in their own distinct styles, offering a fresh perspective.

This programme not only grants insight into the creative process of musicians but also delves into their personal narratives, aligning with our brand’s core philosophy of maintaining composure amid life’s challenges,” said Ramokone Ledwaba, MD of Coca-Cola in South Africa.

The major streaming services now offer Soul, and fans can expect a comprehensive multichannel campaign with a wide range of content.

The “Heat Confessionals” experience with Cassper Nyovest features in-studio footage that demonstrates how the lyrics bring his “heat” narrative to life in addition to a deeper look into his personal journey and artistic process.

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