British singer-songwriter, Kate Bush, is making millions after her song ‘Running up that hill (a deal with God)’ re-entered the charts.
Other songs have seen boosts to sales and streams thanks to being featured in prominent films and TV shows (it has happened for Queen a few times). But few tunes have been part of a major plot point the way “Running Up That Hill” is in “Stranger Things 4.”
“Stranger Things 4 — Volume 1″ debuted in May 2022, and has since amassed a total of 883 million hours viewed for the platform.
That makes it Netflix’s most popular English-language TV show ever. It’s been No. 1 on Netflix’s English top 10 list all four weeks since it premiered.
Over the course of the song’s history, “Running up That Hill” has been streamed 465 million times globally and 147 million times in the US.
The song “has seen a 16,867% streaming increase, which led to it becoming the most audio streamed song”, said Rob Jonas, the CEO of Luminate.
|1||Running Up That Hill||Kate Bush||31 million|
|2||Wait For U||Future Feat. Drake & Tems||27 million|
|3||As It Was||Harry Styles||25 million|
|4||Hymn For The Weekend||Coldplay||24 million|
|5||Me Porto Bonito||Bad Bunny & Chencho Corleone||21 million|
Bush has made $2.3 million in streaming royalties between May 27, when the fourth season of Stranger Things debuted
According to estimates, Bush made $1 million just from streaming between June 16 and 23.
Bush will also make money on physical and digital sales of her music. And because she’s the only songwriter listed on the single, she’ll receive all of the radio airplay revenue.
Bush recently thanked the Duffer brothers who are the show’s creators, for “Running Up That Hill’s” renewed popularity.