Leave Afrobeats For Nigerians, Focus On Highlife – Appietus Advises

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Appietus, a sound engineer and music producer, has recommended Ghanaian artists to change their focus away from competing with Nigerians in the Afrobeats genre and towards promoting highlife.

He claims that the majority of Afrobeats artists worldwide are from Nigeria, and artists like Burna Boy, Davido, Wizkid, Asake, and Temz are among the genre’s most well-known figures.

According to him, it would be difficult for a Ghanaian musician to become well-known worldwide and that attempting to mimic or blend Afrobeats with other genres—like Amapiano—would also not be successful.

“Nigerians now own Afrobeats and there’s nothing we can do about it. We will just be copycats if we keep on doing that. It’s going to be difficult competing with Nigerians on Afrobeats. It is just like how you can’t take Dancehall and Reggae from Jamaica,” he said.


Appietus encouraged Ghanaian musicians to concentrate on Highlife, the music style that best symbolizes their uniqueness, rather than competing with Nigerians in Afrobeats, which they have dominated globally.

He went on to say that since Highlife is a historically and culturally based music genre, Ghanaian musicians ought to modernize and promote it.

“Let’s sell ourselves and culture and stop competing with others over their music genres. We have sold our music type before and Nigerians were nowhere close. So, we can do it again,” he added.

Finally, he recommended Ghanaian musicians to focus on expressing their distinct culture through Highlife rather than competing in genres dominated by other countries.


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