Organisers of ‘Naija Star Search’, a talent hunt show that focuses on afrobeats, have said the competition will sustain the current momentum of the Nigerian music industry and mould the next generation of afrobeat stars.
The reality TV show, which is a collaboration between Kennis Music and StarTimes Nigeria, will start airing on StarTimes on Sunday, September 4, 2022.
The show, which will be hosted by VJ Adams, will have Kenny Ogungbe, ID Cabasa, and Asha Gangali as judges.
Speaking at the unveiling of the show on Monday, August 30, 2022, Ogungbe highlighted the successes that had been recorded by the present crop of afrobeat artistes, adding that it was a landmark development for the entertainment sector.
He said, “We are trying to package what can sustain Nigerian music, so that 10 years down the line, when the likes of Burna Boy, Wizkid and Davido start to slow down, a new generation of talents will be on hand to carry on from where they stopped.”
The Chief Executive Officer of StarTimes Nigeria, Tunde Aina, also stated that Nigerians now prefer their music to foreign music and as such, there should be room for others to showcase their talents.
He said, “Nigerian music is getting more popular and Nigerians now enjoy their music more than foreign ones. The present afrobeat singers are good but we have so many untapped talents that we need to invest in.
“So, we at StarTimes have decided to allow them to nurture their talents. That is why we have a collaboration with Kennis Music. I hope that through this programme, we can build more talents for the music industry.”
Also speaking, popular music producer, ID Cabasa, posited that the platform was needed to sustain the efforts of legendary afrobeat singers who worked hard to take the genre of music to its present level.
“Anything one does not pass on to those behind one will die. I have a strong belief that this initiative will sustain afrobeat beyond this generation.”