The world of influencers has often been marked by many positives and negatives. Climbing up the levels and barely doing much about it, the model personalities have often been discussed as a plague on society.
It is a platform that has bored the likes of Sarah Langa, whose love for luxe brands resulted in a tone-deaf approach to the fight against femicide with her animated tears.
A new batch of young influencers with new ideas and fresh approaches is slowly changing the way SA’s influencer platform is drawn, especially the fashion platforms. Heading that action is a brand influencer, Quincy Jones.
The 22-year-old has become one of the many faces that have dominated SA Fashion Week, the very platform that fuelled his interest in influencing.
“Primarily, I never thought I’d get into fashion. I only did it because I thought there would be some financial gain,” said Jones, who was tasked with doing a campaign for Soviets.
Talking about his sense of style as broad, Jones’s approach to fashion has features of the hip-hop-influenced, comfy fits many of his Gen Z counterparts may be well-known with but he easily takes on challenging tasks that can create discussions.
“I wouldn’t necessarily call it a skirt but I wore one and I got so many replies – good and bad. But I really loved it because I was able to stir up a conversation,” said Jones.
While ruling new spaces like TikTok, Jones says the internet fame from these platforms can be distressing.
“TikTok is a very scary platform. It’s not only a platform where you make videos and make people laugh but it transfers into your real life, whether you are walking in public and people start reacting or you have them yelling your name from a distance. It can go as far as people taking videos of you without you knowing.”
As the influencer platforms push in the youth, Jones notes that the new approach is more strategic than in the past, something that has pushed him towards following his career more committed in the future as someone who has created originality that is friendly.
“It’s become more than just promoting products for me. Influencing makes a lot of people happy and it inspires a lot of them. A lot of people make it look like a bad thing but I think that just relates to the influencers that you see. I am not showing a life beyond my means. I plan on being in this space for a very long time.”