Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, disclosed this in a statement on Saturday, October 29, 2022.
Okumu said to celebrate 10 years of the legendary Nigerian label, Spotify took to the streets of Lagos to document its influence.
“Spotify today released a mini-documentary to celebrate the 10th anniversary of YBNL, the culture-shifting Afrobeats label founded by Nigerian music icon, Olamide.
“Over the course of a decade, YBNL has developed a reputation for taking the sounds of the street to global ears through showcasing Afrobeats stars and producing definitive hits.
“You can follow the groundbreaking YBNL story through the voices of music lovers on the streets of Lagos here,” she said.
Okumu noted that since 2012, Olamide had discovered, developed, and exported some of Nigeria’s brightest music stars through YBNL.
She said from inception to date, some of the talents signed or endorsed included Adekunle Gold, Lil Kesh, Fireboy, Asake, Pheelz, Young Jonn, DJ Enimoney, Zlatan, Naira Marley, T.I Blaze, Ycee, Viktoh, Chinko Ekun, and many more.