Unless you’ve been living under a rock, you’ve probably heard or used a Nivea product: be it deodorant, body cream or soap. Nivea originated in Hamburg, Germany and it was launched in 1911. The company is owned by Beiersdorf AG. Nivea is a personal care brand that specializes in skin and body care.
‘Nivea’ is a Latin word ‘nix, nivis’ and means snow.
NIVEA literally means snow white. The introduction of of Eucerit has contributed a lot to the success story of Nivea. In 1906, its first overseas branch was established in London. In 1930, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser and toners. In 1980, Nivea had expanded into a wider global market.
In 2006, Nivea started it expansion in India with its headquarters in Mumbai ( Nivea India Pvt. Ltd.) It opened its first manufacturing plant within India.
Nivea products are sold worldwide. It is available all over the world in over 200 countries. Customers can walk into any NIVEA shop available to purchase item and now shopping can be done online. NIVEA is one of the world’s leading brand in body care products.
